CAPE TOWN - A new company is taking the responsibility to combat online fraud in South Africa.
It has created an internet identification and verification system. It can distinguish the real deal from false identities.
Social media sites like Facebook and Twitter allow anyone to create a profile using a preferred username.
No personal details are required, making it easy for fraudsters.
But that's about to change with a new system created by a company called ThisIsMe.
It's clear that taking ownership of your identity is vital if you want protect yourself against internet criminals.
* eNCA reporter Tanya Nefdt has more on this story. For more on this story, watch the video in the gallery above.