Black dads matter, twitterati tells Outsurance

Johannesburg, 18 June 2017 - Outsurance has caused quite a stir on social media for its father’s day video. Out of the 20 fathers featured in the production - only one is black. Photo: eNCA

JOHANNESBURG - Insurance company Outsurance has caused a stir with its Father’s Day video that includes only one black man among the 20 dads featured.


Twitter users laid into the company on Sunday for not representing South Africa's demographics.


Outsurance issued an apology, saying the scant inclusion of black fathers was an unintentional oversight.

It removed the video from its Twitter account .


It is not the first time the company's videos have portrayed a lack of diversity. A Mother's Day video featured only white mothers and, as Twitter users pointed out, the company's ads once included an actor in black face.


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