JOHANNESBURG - Insurance company Outsurance has caused a stir with its Father’s Day video that includes only one black man among the 20 dads featured.
Mhmm is this the vid by Outsurance? Woow? In 2017 -- pic.twitter.com/rZoXBb1Pfb— Kealeboga Mothobi (@Picanto_m) June 18, 2017
Twitter users laid into the company on Sunday for not representing South Africa's demographics.
Well done to @OUTsurance who have managed to turn a celebration about fathers to a celebration of white men.— (South) Afri_CAN® (@MalesJ) June 18, 2017
Black dads must have been at work when this was shot. ----♀️— Mo (@MsLishia) June 18, 2017
This doesn't accurately represent FATHERS of all races in South Africa. I have a feeling a lot of your clients will cancel on you tomorrow— Ange Saint-Truth (@angesainttruth) June 18, 2017
Outsurance issued an apology, saying the scant inclusion of black fathers was an unintentional oversight.
We apologise for our Father's Day video. It did not appropriately represent SA's demographics. It was an unintentional oversight.— OUTsurance (@OUTsurance) June 18, 2017
It removed the video from its Twitter account .
Delete this... pic.twitter.com/URMcHoVIDS— un·der·score D (@mthu_d) June 18, 2017
It is not the first time the company's videos have portrayed a lack of diversity. A Mother's Day video featured only white mothers and, as Twitter users pointed out, the company's ads once included an actor in black face.
OUTsurance has been problematic, the was a white guy in black face ' Doloris' now this advert wow ------ pic.twitter.com/CNIit82ENC— Nosi (@Nosipho___) June 18, 2017
ya'll made outsurance delete that ad.— osiame molefe (@o_siame) June 18, 2017
How many of you twitter struggle fighters are actually gonna terminate their insurance with OUTsurance? ZER0. Admit it. Yall love racism— Tumelo Mapaa (@DjNewSouthAfric) June 18, 2017