Johannesburg - In South Africa, even the least read among us could say that the Gupta family has dominated headlines over the past two days.
There’s been a wave of outrage from ordinary people about the so-called Guptagate. Everything from trending hashtags on Twitter and posts on Facebook have cast the Guptas into the public spotlight, again.
The Gupta wedding is so exciting. First time in history someone will give their kid a country's president as a wedding gift.— Chester Missing (@chestermissing) May 1, 2013
Even international media have latched onto the scandal which has been propelled by the public's demand for transparency from government.
So, on the merit of it being in the interest of the public, how the Guptas came to land at Waterkloof Air Force Base on Tuesday has continued to dominate news diaries for most South African newsrooms... except for the Gupta owned The New Age newspaper.
Watch: One South African newspaper has decidedly stayed away from reporting on the Gupta's amidst a media frenzy to get to the bottom of the country's biggest scandal this year.