JOHANNESBURG - La Liga, the Spanish football league, has announced the opening of its new office in Johannesburg (South Africa) - its first representation on the African continent.
President Javier Tebas led the delegation of La Liga representatives to officially launch the office. With this opening, La Liga takes a historic step in the strategy of international expansion of Spanish professional football.
The goal of the new office is to extend the global positioning of La Liga´s brand to Africa, approaching African fans who enthusiastically follow Spanish football.
The official opening was attended by representatives of Spanish companies and South African institutions, members of the South African Premier Soccer League and other personalities such as Spanish Ambassador to South Africa, His Excellency Juan Sell.
South African Sports Minister Fikile Mbalula congratulated La Liga on the opening of their office in “his” territory.
“It’s a historic day for La Liga. We are very happy to open this office in Johannesburg and to be closer to our loyal fans and broadcasters. To La Liga, being here is a strategic move and we want to be even more present in the future,” said Javier Tebas. He said projects like the LFP World Challenge will be present in Africa in next editions.
For Antonio Barradas, country manager of La Liga in South Africa, the opening of this office in Johannesburg is a great opportunity for mutual growth.
“It will be hugely beneficial for LaLiga and for the country. South Africans really love football and increasingly, Spanish football. We will be with them, listening and offering all our effort,” stressed the head of LaLiga´s new office.
La Liga has said their main objective is to transfer skills and raise future leaders, using soccer as a developmental sport to achieve these goals.
The South African spirit of Ubuntu will be entrenched in their social upliftment strategy of creating a healthy environment and healthy minds through sports.
African News Agency