- Editor's note: eNCA has chosen to take down the video to protect the identity of the child in question.
JOHANNESBURG - The "Boss Zonke" rapper Riky Rick has mocked a young man's choice of sneakers in a Braamfontein retail store.
In a video that was recorded in the store, the rapper is seen targeting the boy because he allegedly wore fake Balenciaga shoes.
The entire store breaks into laughter as he orders the teen to remove the shoes immediately so they can be burnt.
That Ricky Rick videos is actually very upsetting!! Why did he have to embarrass that dude like that??— Papi Champlito (@Captain_Champu) September 14, 2017
The Riky Rick video makes me sad because it's like a knock for people who aspire to be like him.— Sadie Torquato (@SadieWiggles) September 14, 2017
Riky Rick was wrong for calling out that guy and even filming it— The Inexplicable One (@Katlego_Mack) September 14, 2017
Riky Rick went on to post a pair of sneakers that had been won by some kids, in an effort to "spread positive vibes".
Riky Riky retweeted a picture of the boy wearing the sneakers he had bought him, saying that he had "saved him" from the fake shoes.
My older brothers and OGs always used to and still gwaza us like that. If he was embarrased would he be posing with the vans I bought him. pic.twitter.com/cQmZPqowTZ— #BuyItOutFRIDAY (@rikyrickworld) September 14, 2017