Ronaldo's Coca-Cola snub: Sports stars and personal values

Cristiano Ronaldo removed a Coca-Cola bottle out of sight of the cameras during a media briefing. AFP/Pool

PARIS - It appears beverage manufacturers are in trouble as athletes are reclaiming their voices.

They're snubbing drinks they consider to be unhealthy.

It all started when Cristiano Ronaldo removed a Coca-Cola bottle out of sight of the cameras during a media briefing.

He then went on to say in Portuguese: "Agua!", appearing to encourage people to opt for the natural choice instead.

Ronaldo went on to score twice in the 3-0 win against Hungary to become the all-time top scorer in European Championship history.

The very next day France midfielder Paul Pogba, who is Muslim and does not drink alcohol, made a similar gesture by removing a bottle of Heineken beer during his press conference.

The fact that it was a non-alcoholic version did nothing to lessen the message.

Analysts say this shows that sports stars are rejecting sponsors' products that fail to correspond to their personal values.

Source
eNCA

Paid Content