Black Friday madness in full swing

eNCA Anchor Marcelle Gordon is at the Mall of Africa as Black Friday shopping begins. #DStv403

JOHANNESBURG - Black Friday madness has gripped the country by the short-and-curlies as South Africans battle it out to take advantage of huge price cuts.

WATCH: Black Friday: Safe, secure shopping

What began as an exclusively American phenomenon, Black Friday has now become a staple for South African festive season shopping.

From luxury items and tech gadgets, down to the bare household essentials. South Africans are in a full #BlackFriday frenzy.

Watch the videos to see the first #BlackFriday action.

Let's find out how the shopping frenzy is unfolding at Canal Walk in Cape Town. eNCA's Monique Mortlock is there. #DStv403