New twist in the Steinhoff saga

Bloomberg is reporting that Markus Jooste warned friends to sell their shares in the retailer, days before the stock collapsed. Bloomberg says it's seen text messages, telling recipients there was bad news on the way. Courtesy #DStv403

JOHANNESBURG - The embattled former Steinhoff CEO Markus Jooste, is embroiled in a new scandal.

Bloomberg is reporting that Jooste warned friends to sell their shares in the retailer, days before the stock collapsed.

READ: Markus Jooste blames board for Steinhoff woes

Bloomberg says it's seen text messages, telling recipients there was bad news on the way.

Last December, Steinhoff announced that it had uncovered accounting irregularities, prompting Jooste to quit.

The share price plummeted 63-percent on the news.

READ: SA institutions back Steinhoff class action by Dutch law firm

Jooste is yet to comment on the latest reports.

He's maintained that he wasn't aware of any financial irregularities when he resigned, and that he's done no wrong.