JOHANNESBURG - Pick n Pay is set to split into three different brands which will serve distinct consumer groups.
The strategy -- which is based on research from thousands of consumers -- will also involve cutting the number of items per store.
The retail giant wants to boost profit margins and grow its market as it tries to keep prices low as inflation rises.
There's also a partnership with Takealot which will see Pick n Pay have a dedicated on-demand delivery service available on Takealot’s Mr D delivery app.
Pick n Pay saw a 14 percent rise in full-year profits despite taking a R2.7-billion knock in lost sales due to the July civil unrest and COVID-19 liquor bans.