Show me the 'moo-ney': Investors cash in on cow business

A pioneering local app is gaining popularity in South African, with people cashing in on the cow business.

JOHANNESBURG - A pioneering local app is gaining popularity in South Africa, with people cashing in on the cow business.

The my farmbook app let's investors eager to benefit from the rising global beef demand, buy shares in a cow.

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And they can do it from their mobile phone, for under R600.

Livestock Wealth connects investors with small-scale farmers.

Launched in 2015 with 26 cows, the project now has more than 2,200 cows making about R50-million.

The app's founder says it's an effortless process that brings in the bucks.

Source
eNCA