IN PICS: Blonde Icelandic midfielder heats up social media

web_photo_rurik_gislason_19062018

Iceland's midfielder Rurik Gislason attends a training session at Olimp Stadium in Kabardinka on 14 June 2018, ahead of the Russia 2018 World Cup football tournament.

GELENDZHIK, Russia – A blonde Iceland midfielder has become a social media sensation, attracting more admirers than the population of Iceland after a cameo role in the 1-1 World Cup draw with Argentina.

READ: Messi blows it as Iceland hold Argentina to draw on debut

Rurik Gislason came on as a second-half substitute on Saturday to win admirers worldwide purring over his cool Nordic looks.

Before the 30-year-old was introduced to help hold Lionel Messi and co at bay, his Instagram account had a respectable 30,000 followers.

 

Very, very exciting times ahead! ??----

A post shared by Rurik Gislason (@rurikgislason) on

By end-Saturday, Gislason&39;s following on the social media website had grown to 250,000, topping a half million by Tuesday, well over the 330,000-strong population of Iceland.

"How is it possible to be this cute?" a popular Brazilian actress Gabriela Lopes wondered to her Instagram fans.

 

 

On Twitter, the hashtag sexyrurik has been trending, with many of the posts originating from South America.

 

 

An Argentinian travel agency shared his picture after the game to advertise trips to the Nordic island.

 

 

"Girls, who&39;s in?" it drooled.

Gislason, who plays for German second division outfit Sandhausen and has a sideline in clothes modelling, has yet to reply to a request for comment by AFP.

 

 

First of two preparation games for the FIFA World Cup yesterday!

A post shared by Rurik Gislason (@rurikgislason) on

 

First training in Russia done ?

A post shared by Rurik Gislason (@rurikgislason) on

 

Training camp ? Time to go back home.

A post shared by Rurik Gislason (@rurikgislason) on