JOHANNESBURG - International beauty and personal care product Dove, manufactured by Unilever, has been slammed for a racist advert, which it has subsequently pulled.
In the advert, a black woman is shown changing her T-shirt and emerging as a white woman after using Dove lotion.
Dove: with one quarter moisturising cream... can't cleanse racism. pic.twitter.com/7M7dO7DgOG— Eusebius McKaiser (@Eusebius) October 8, 2017
Minister of Arts and Culture Nathi Mthetwa joined the chorus of voices slamming Dove for its racial insensitivity on Sunday.
I haven't seen this advert but, apart from being racist, what does it even mean? That by using Dove you wash away your identity?— Laura C (@smilinglaura) October 8, 2017
Dove has pulled the advert and issued an apology, but social media users say this is not good enough.
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.— Dove (@Dove) October 7, 2017
This is not the first time Dove has raised racial ires with its advertising.
Previously, it ran an advertisement showing women of different colour that created the suggestion that white women were cleaner than black women.
Missed the mark? You clearly knew the message you wanted to send. This is horrible and so is your "apology." pic.twitter.com/NSN59mmOqx— Georgette Gilmore (@gmgilmore) October 8, 2017