File: Music is known to provoke the senses, give pleasure and sometimes move people to tears.
JOHANNESBURG – The Johannesburg Securities Exchange opened for business on Wednesday with a bit of a classical touch.
The music of the Johannesburg Philharmonic Orchestra (JPO) vibrated through the corridors as the JSE began trading at 9am.
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The Philharmonic Orchestra was given the opportunity to reveal its new brand and vision.
After years of being in business rescue, the orchestra is trying to turn the tide and says it is now back in business – wanting to provide the city of gold with world class music.
It takes millions of rands to run an orchestra.
But after experiencing financial difficulties, Johannesburg’s only philharmonic orchestra has re-launched itself as a debt-free organisation.
It's now ready to let the drums roll, and nurture new talent in the city.
According to Nonkululeko Nyembezi, chairman of the JSE: "The JSE is perhaps the greatest symbol that we have of vibrancy of our economy in South Africa. But second aspect of livability is culture and how a city starts to promote and facilitate the different cultural strengths that are within the city. And so the JPO in our minds is to play a very significant role in contributing to the cohesiveness in terms of culture.”
In 2012, the orchestra which runs as a not-for-profit company and relied mostly on Lottery funding, experienced severe financial difficulties.
With the help of new government and corporate funders, the orchestra is ready to claim its place as one of the best in Africa.
“We want to make it a point that the orchestra, the Johannesburg Philharmonic Orchestra continues to attract top talent from around the world as well as to feature the crme of South African talent to nurture local talent. Go out to the community where people live in townships and schools. We want it to really add value in the fabric of society as well as the cultural life of Johannesburg," said Bongani Tembe, JPO CEO and artistic director.
Lovers of classical music can look forward to new shows this month, that promise a set from Verdi’s grand opera, Aida, as the main curtain raiser.