Kanye West snubs the runway and launches new season on the streets

Socialite Paris Hilton seen participating in Kanye West's #YEEZYSEASON6 campaign launch. Photo: Twitter / @KimKardashian

JOHANNESBURG - Just days before New York Fashion Week, Kanye West dropped the #YEEZYSEASON6 campaign for his clothing line, Yeezy.

The collection featured activations by social media models and influencers modeling the line and posing in identical photos to those from Kim Kardashian West's photoshoots. 

Kim Kardashian West has been spotted a series of pictures where she was running errands in the latest Yeezy fashion, released by her music mogul husband, Kanye West.

The 'Be like Kim' activation included walking down the road, drinking from a cup, eating a Mc Donalds ice cream, as well as getting out of a vintage car.

Socialite and DJ, Paris Hilton was spotted in Kim Kay's drag where she wore similar clothes and wore the same hair as Kardashian West.

Hilton and Jordyn Woods were amongst the models who participated in the activation.

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