BILLUND, Denmark - Children all over the world love building with Lego blocks.
But the Danish toymaker has taken it one step further, constructing a giant Lego building.
The company’s new flagship store is designed to look like 21 white bricks stacked on top of each other.
Inside there are dozens of exhibits crafted from 25 million Lego bricks, including giant trees and a brigade of dinosaurs.
Lego-loving visitors have four play zones, three restaurants and a brick-laden gift shop.
It's taken four years to build the Lego house.
"Over the years I have met many Lego fans of all ages - children and adults and very often during our meetings I experienced new ways of playing with our products. Unbelievable creativity and often beyond my wildest expectations or imagination. And inspired by these wonderful events and by the endless possibilities that all our fans have shown to me over the years that was really how the idea of this house came about", said Lego Founder's Grandson and former CEO, Kjeld Kirk Kristiansen.