SA gets sneak preview of H&M


H&M the world's second largest fashion chain said that its first store in South Africa will open at the V&A Waterfront in Cape Town in October.

JOHANNESBURG - H&M, Hennes and Mauritz (Pty) Ltd. (H&M), the world&39;s second largest fashion chain set to open shop in South Africa in October this year.

In a statement the fashion house said that its first store will open at the V&A Waterfront in Cape Town. 

The store will be approximately 4700 square meters, making it one of the largest in the world and the flagship store of South Africa, with 2 floors of fashion for everyone to dress their personal style.

“We are very happy to finally open our first store in South Africa and bring our future customers what H&M is known for the world over – fashion and quality at the best price in a sustainable way,” the statement said

H&M will open with the highly anticipated H&M Studio collection for women that fuses modern eclectic with a classic twist.

For men there are a variety of looks, from street inspired black & white, to a laid back authentic surf capsule and tailored pieces in sharp navy, black and white.

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