Director, Producer and musician Donald Glover also known as Childish Gambino releases music video This is America to raise awareness about gun violence in America.
JOHANNESBURG – Director, actor, producer and musician Donald Glover, also known as Childish Gambino, has given his chart-topping new music video a distinctly South African twist, performing the local dance, &39;Gwara Gwara&39;.
The song, "This is America", has reached the number one spot on the US iTunes charts.
The four-minute video tackles issues around police brutality and gun violence while focusing on the experiences of African-Americans in the US.
The violent visuals, which depict Childish Gambino shoot several black people, are powerful and confrontational.
“This is America” premiered after Glover hosted the parody show Saturday Night Live on May 5.
The video has set social media alight.
Childish Gambino performing his new single This Is America last night on SNL. pic.twitter.com/HumEZlCJhe— donald glover’s mistress (@collectcaIls) May 6, 2018
I hate to do this because artists must be considered on their own merits, also, Donald Glover is far more talented, he acts, sings & raps etc. But imma say this: through the latest iteration of Childish Gambino, DG has just occupied the creative genius space left open by Kanye.— Phumzile Van Damme (@zilevandamme) May 7, 2018
Fela Kuti reverberates in Childish Gambino’s body in This Is America. It is art at its highest form. Still in awe. pic.twitter.com/xpM0LBU0Gq— Michael Skolnik (@MichaelSkolnik) May 7, 2018
Childish Gambino is A GENIUS— SlimeTime Rich-------- (@og__wright) May 6, 2018
In the video he Represents Jim Crow and his Dance moves which is entertainment distracts The Children and Us as viewers from the Riots and Chaos in the background. He is saying that is how America distracts the people . pic.twitter.com/XkpeqibluZ
The video&39;s message has resonated with celebrities like Erykah Badu, Diddy and Tracy Ellis Ross.
Fans have also taken the opportunity as a way to bash rapper Kanye West for his “Slavery is a choice” comment on TMZ.
childish gambino picked up where kanye lost it... ThisIsAmerica— mantha (@x_whammy) May 6, 2018
Donald Glover is who Kanye West wishes he was. https://t.co/rNiUmgPG9H— Mike Cannon (@IamMikeCannon) May 6, 2018
Others simply expressed their admiration.
Childish Gambino is one of the most creative people of our generation.— KR (@WhoKR) May 7, 2018
Childish Gambino - This is America (also doing gwara-gwara) pic.twitter.com/EmjPADJSpm— D A S S Y B E A T S (@SaapsY6l6) May 6, 2018
The video for "This Is America" is as striking and chaotic as the song itself. https://t.co/QsWuAwBwgY— VICE (@VICE) May 6, 2018