WATCH: Nomuzi Mabena responds to backlash over campaign

JOHANNESBURG - A campaign to raise awareness about safe driving launched this week has caused outrage.

Artist and TV personality Nomuzi Mabena partnered with #DriveDry to promote safe driving but the campaign has since received backlash.

READ: Fans concerned after Nomuzi Mabena 'car crash'

It's topped Twitter's trending list and garnered over 12,000 tweets.

The hashtags #RoastNomuzi and #Nomuzi have now spun the conversation into an entirely different trajectory.

READ: Hottest MC's list causes outrage on Twitter

Mabena, the campaign's spokesperson Lebogang Mashigo and head of digital marketing at Katso Media, Dimakatso Lukhele said they were glad to see the engagement the campaign received.

"Our intent was not to cause any harm. The main thing is we want to reduce road fatalities," Mashigo stated.

In response to a question asking why the campaign gave the impression that Nomuzi was harmed, Mabena said, "people were affected for 12 hours, there are people out there that have been affected by this for a lifetime."