Coca-Cola, Appletiser clink glasses on deal

File: Coca-Cola Beverages SA has agreed to invest R400-million towards increasing the number of black farmers. Photo: Flickr

JOHANNESBURG - A new deal between Coca-Cola Beverages South Africa and the government will boost jobs for the fruit-farming industry.

Economic Development Minister Ebrahim Patel announced Appletiser SA’s two new black economic empowerment partners.

Appletiser, previously entirely owned by SABMiller, is now a subsidiary of Coca-Cola Beverages South Africa due to a merger.

Patel said a “six-pack” deal struck with the Coca-Cola Group will ensure South Africa reaps the benefits.

"Part of the deal or agreement between the government and the Coca-Cola company is that production will be retained here in South Africa... This company provides a livelihood to a very large number of workers, farmers and communities. There are about 100 farms that together produce farming products that come into these bottles...

READ: Coca Cola buys out AB InBev's stake in Coca-Cola Beverages Africa

"The company agreed that it will continue to source its apples, pears and grapes in South Africa."

Some R400-million will be invested in increasing the number of black farmers.

Part of the agreement calls for twenty percent black ownership.

Stephen Dondolo, CEO of the African Pioneer Group, said: "The minister’s point of view of growing the farmers is a very critical one. If you look at our economy, that requires more employment and more opportunities for farming, epically the black farmers."

Coca-Cola Beverages SA's district manager Excellent Madlala said "As it is our South African brand, we should be putting more focus on it and growing it so that we can get to more countries in the world.

"Currently, we are in 20 countries, whereas w We have an opportunity to get into 204 countries in the world."

 

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