A store of shoe brand Jimmy Choo is seen in the mountain resort of St. Moritz, Switzerland on March 15, 2016.
JOHANNESBURG - Jimmy Choo, the luxury shoe brand made popular by television character Carrie Bradshaw, is up for sale.
Well-heeled buyers have been invited to purchase the company which is valued at 700-million pounds.
Jimmy Choo is calling it a review of strategic options open to the company to maximise value for its shareholders.
The luxury shoemaker has faced some hardships in the luxury retail market.
Brokers have even described 2015 as a year to forget for the shoe brand made popular by celebrities.
It did, however, get a boost in revenues and profits in 2016, thanks to strong sales across Asia coupled with the Brexit-hit pound.
Jimmy Choo has more than 150 stores worldwide.
It&39; sale is expected to attract the attention of rival luxury houses and big-hitting Chinese, Middle Eastern and Russian buyers.
The company has invited interested parties to make themselves known to its bankers, Bank of America, Merrill Lynch or Citi.