Lego sales dip for first time in 13-years

File: Lego’s sales have dropped for the first time in 13 years. Photo: Reuters

JOHANNESBURG – Lego’s sales have dropped for the first time in 13 years.

The brick toymaker's long growth streak was broken at the end of last year, with revenue declining by 8 percent.

READ: Lego sets sights on world domination

The 86-year-old family business says sales were mostly weak in North America and Europe, with profits also decreasing by 17 percent.

Lego blames its disappointing performance on having to sell off excess stock at cheaper prices.

The company says it’ll take years to return to growth.

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