Thandi Wines managing director, Vernon Henn (L) with African Premium Asia chief executive Richard Ho (R) at the signing of the contract.
JOHANNESBURG – A South African wine company has scored a one-year contract with a Chinese distributor to export its range of premium wines to China.
Thandi Wines, in Stellenbosch, secured the contract on the margins of the 19th SIAL China International Trade Fair for Food, where 23 South African agro-processing companies are currently showcasing products and services.
Vernon Henn, Thandi Wines managing director, said the contract is worth more than R700,000.
"We will commence the contract with a shipment of two containers ... [of] more than 26,000 bottles. We will then follow that up with another two containers. Thereafter, the contract will be renewed on an annual basis," Henn said.
"Recently, we started experiencing saturation in Europe and a stagnation in growth. This compelled us to repackage our marketing strategy and explore other markets, in this instance the Asian market."
Thandi Wines was established in 1995 as South Africa’s first agricultural black economic empowerment project. It is owned by 250 farm worker families who hold 62 percent shares in the company.