File: Black Friday is an American tradition which is celebrated the day after Thanksgiving and is marked by retailers offering massive discounts on products.
JOHANNESBURG - Support local this Black Friday.
That is the rousing call following months of lockdown and a pandemic that's brought most businesses to their knees.
Proudly South African says consumers have the power to help rebuild the economy.
"For us to be able to create more jobs, and to sustain the jobs that we do have, our purchasing decisions have got to be selfish," said Happy Ngidi from Proudly South African.
"We’ve got to come to a point as South Africans where if you don’t buy local as a South African it must feel like you’ve done something wrong."
Meanwhile, online platforms are also expected to be popular this year for safety reasons.