Boeing seals large 737 MAX order as airlines eye recovery

Southwest Airlines announced a large order for the Boeing 737 MAX, solidifying its relationship with the plane maker. AFP/Jason Redmond

NEW YORK - US carrier Southwest Airlines agreed to buy 100 additional Boeing 737 MAX planes, the companies announced on Monday, in a vote of confidence for the aircraft after a 20-month grounding.

The order, which includes options on another 155 new MAX planes, is the biggest for the model since regulators cleared it to resume service in late 2020 following two deadly crashes that sent Boeing into a crisis exacerbated by the industry downturn during the pandemic.

Southwest's order is worth $12.5-billion at catalogue prices, which are almost never paid. The announcement means Boeing could build more than 600 new MAX jets for Southwest through 2031, Boeing said.

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"Southwest Airlines has long been a leader and bellwether for the airline industry and this order is a big vote of confidence for commercial air travel," said Stan Deal, president of Boeing's commercial division.

"As vaccine distribution continues to pick up, people are returning to the skies and fueling hopes for a full recovery and renewed growth across our industry."

Single-aisle planes like the MAX, which are ideally suited for relatively short trips, have been seen as early beneficiaries of a post-pandemic recovery in which leisure and domestic travel are seen as recovering well before international and business travel.

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Southwest said the order followed a multi-year evaluation of its flying needs, pointing to advantages with the MAX that include a 14 percent improvement in fuel efficiency and quieter engines less disruptive to passengers.

The announcement also illustrates the enduring quality of the domestic-oriented US carrier's relationship with Boeing despite a trying period during the MAX grounding.

During that lengthy strategy, Southwest Chief Executive Gary Kelly had at times criticized Boeing's handling of the MAX crisis, even hinting at times that Southwest could purchase planes from Airbus and change its status as an all-Boeing carrier.

But on Monday, Southwest said the agreement with Boeing was a "cost-effective" vote in the "operational efficiencies of all all-Boeing 737 fleet," according to a press release.


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