Huawei P40 Pro: pushing the boundaries of imaging tech

The Huawei P40 Lite, launched in SA on 18 May 2020.


SPONSORED - Although we have been encouraged to stay at home recently, things are beginning to open up now as more people head outside. With our sunny winter days, now is the ideal time to make the most of this opportunity and capture some new memories. With the HUAWEI P40 Pro smartphone you can record these moments with family in photographs and video before effortlessly sharing on social media.

Thanks to an advanced camera setup, the HUAWEI P40 Pro gives users the ability to take great pictures with ease through its powerful AI features. Let’s delve a little deeper into some of the key features of the new handset.

Stunning videos at the press of a button

The HUAWEI P40 Pro’s Ultra-Vision Leica Quad Camera setup takes photography to a whole new level and the great thing is that you do not have to be a professional photographer to capture the best images. The camera setup comes with 50MP Ultra Vision Wide Camera, a 40MP Ultra-Wide Cine Camera, a 12MP 5x Optical Telephoto Camera and a ToF Camera, along with the HUAWEI Ultra vision sensor, Huawei’s largest sensor to date. On the front, you get a 32MP Selfie Camera and a Depth Camera.

In other words, the smartphone does the heavy lifting for you, so you always get the best possible images. Instead of dragging around complicated camera hardware and having to figure things out, simply whip out your HUAWEI P40 Pro and take that perfect shot. You don’t even have to worry about the low-light, for both photos and even videos. The quality of the photo is so good that even when you crop out some of the image it will still retain its full quality. You can even switch to the front camera to record video in stunning 4K.

Get imaginative with Audio Zoom

This amazing feature allows users to get creative so social media posts become much more fun. With Audio Zoom, simply focus on an individual to record audio. This means you can use your HUAWEI P40 Pro to zoom into individual people in a group shot and get them to record a brief message, song or anything else that comes to mind onto one video. It does not get cooler than that.

Zoom in for greater detail

Want that stunning shot of the moon or the gorgeous city skyline to go perfectly with your social media post? With the HUAWEI P40 Pro’s zoom features it is as easy as point, zoom and click. Simply get the subject you want to capture in frame and zoom in, while the smartphone’s cameras, zoom features and stabilisation technology will take care of the rest.

Perfect each picture with AI Golden Snap

Let’s face it, sometimes getting that perfect shot is not easy. Thanks to AI Golden Snap, the HUAWEI P40 Pro’s AI will pick out the best shot with the right posture and expressions, giving you the perfect shot to post online. To top it off, if someone comes in the way of the shot, for example if a passerby or a pet makes gets captured in your photo by mistake, you can easily edit them out with a tap of AI Remove Passerby, while AI Remove Reflection will remove any reflections from nearby windows.

Not only is the HUAWEI P40 Pro a flagship new smartphone, but it’s packed with advanced features that help users do more. Powerful camera technology is combined with smart AI to allow users of all abilities to take photos and videos more easily and at a higher quality than ever before. In other words, the HUAWEI P40 Pro takes the guesswork out of photography, giving users more time to have fun and do what they enjoy most.

The Huawei P40 Pro is priced at R20,999 and the HUAWEI P40 retails at just R16,999. They are available from all mobile operators and

Until 30 June, any customer who purchases a HUAWEI P40 or P40 Pro at any MTN, Cell C or Telkom outlet will get a free pair of HUAWEI FreeBuds 3. These can be claimed at until 14 July. Vodacom customers who purchase these devices from 8 June to 7 July will also get a free pair of HUAWEI FreeBuds 3, which can also be claimed until 14 July at

Paid Content