Maggs on Media | Future of ‘woke’ advertising

JOHANNESBURG - The Gillette ad that caused a global meltdown. What’s all the fuss about and what does this mean for the future of ‘woke’ advertising? Two leading local advertising experts weigh in.

JOHANNESBURG - With dwindling ad spend, traditional publishers like Associated Publishing need to find different and creative ways to keep up with the ever-changing multi-media environment.

As US president Donald Trump ramps up his efforts to get that wall between the United States and Mexico erected, local expert Chris Botha from the MediaShop says the future will be built by wall breakers not builders in the local media and communications industries.

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