Maggs on Media | #VWDriveDry

JOHANNESBURG - A clip which showed hip-hop artist Nomuzi Mabena involved in a car accident while live-streaming on social media sparked outrage when it emerged that the video was in fact fake and part of an anti-drunk driving campaign by Volkswagen South Africa in partnership with Diageo’s Drive Dry initiative.

It calling on South African motorists to take a pledge to not drink and drive.

2019’s kicked off in earnest and according to local trend spotter Dion Chang, we’re in for an interesting year especially where the confluence of technology, business and governments are concerned.

The age-old art of storytelling is still something many brands and marketers seem to struggle with. What is it that makes it so incredibly hard to find and tell stories that authentically and effectively connect with audiences?

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