DA lays formal complaints against Bell Pottinger

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FILE: Democratic Alliance logo. The party says it wants the man behind a racial attack on a pizza delivery man in Port Elizabeth to be criminally charged.

JOHANNESBURG - The Democratic Alliance has laid formal complaints against Bell Pottinger with two British PR associations.

On Thursday, the company apologised for the inappropriate and offensive social media campaign.

READ: Minister says Bell Pottinger took advantage of SA

The company’s been accused of stoking racial tensions in the country.

The UK firm is  trying to distance itself from direct knowledge of its Oakbay campaign, claiming it was run by rogue staff.

READ: Is Bell Pottinger's apology enough?

The white monopoly capital campaign targeted then Finance Minister, Pravin Gordhan and  his deputy Mcebisi Jonas, who tried to expose the Gupta’s influence.

Bell Pottinger has promised to release a law firm’s report into its handling of the Oakbay account.