Racist H&M sweater ad ruffles feathers

Photo_Web_H&M_090118

Pictures of a child model for international clothing store H&M emerged on social media, where a black boy is wearing a sweater that reads "Coolest monkey in the jungle".

Pictures of a child model for international clothing store H&M emerged on social media, where a black boy is wearing a sweater that reads "Coolest monkey in the jungle".

Photo_Web_H&M_090118

Pictures of a child model for international clothing store H&M emerged on social media, where a black boy is wearing a sweater that reads "Coolest monkey in the jungle".

Pictures of a child model for international clothing store H&M emerged on social media, where a black boy is wearing a sweater that reads "Coolest monkey in the jungle".

JOHANNESBURG - Social media was abuzz on Monday, following a racial controversy about a recently-launched clothing line for children by retailer H&M.

The advert appeared on the retail company’s United Kingdom website.

The H&M boy&39;s clothing catalogue shows a black boy modelling a sweater that refers to him as a monkey. On the adjacent page, a white boy is shown wearing one that calls him a &39;survival expert&39;, which caused furore on social media, with some users labelling it as &39;racist&39;, &39;offensive&39; and &39;distasteful&39;.

UK publication The Evening Standard said H&M had apologised for the ad and removed it from its website.