So what exactly is a blesser?

WEB_PHOTO_BLESSER2_130516

The blesser phenomenon has gone viral, with many young women looking for older men to sponsor their expensive lifestyles.

The blesser phenomenon has gone viral, with many young women looking for older men to sponsor their expensive lifestyles.

WEB_PHOTO_BLESSER2_130516

The blesser phenomenon has gone viral, with many young women looking for older men to sponsor their expensive lifestyles.

The blesser phenomenon has gone viral, with many young women looking for older men to sponsor their expensive lifestyles.

JOHANNESBURG -- In recent months everyone has been talking about so-called blessers.

The term allegedly originated when several young women posted pictures of themselves shopping overseas, driving expensive cars or wearing expensive clothing.

These women would then be blessed on social media

It seems the phenomenon has gone viral, with many young women looking for older men to sponsor their expensive lifestyles. 

But the men, some of whom are married, may be blessing more than one woman.

eNCA.com has put together an explainer of the &39;blesser&39; phenomenon.

Watch the video below to find out, what is a &39;blesser&39;