Unilever has responded to public outrage over an advert for one of their products -- Flora margarine -- that likens a son telling his father he is gay, to breaking his father's heart.
JOHANNESBURG - Unilever has responded to public outrage over an advert for one of their products -- Flora margarine -- that likens a son telling his father he is gay, to breaking his father&39;s heart (see picture, above).
The advert joins Xpanda security&39;s advert which was also met with public disapproval, earlier this year.
In a statement via their twitter feed, @Unilever said:
The group was responding to pro-homosexual rights group LGBT (Lesbian, gay, bisexual and transsexual).
Unilever said they had put an immediate stop to the advert. "The advert is offensive [and] unacceptable." The group also said the piece "was not approved by anyone [at] Unilever."
The advert&39;s text reads: "Uhm dad, I&39;m gay" followed by the tagline, "You need a strong heart today".
Meanwhile, the public response to the advert varied from utter disgust and calling for a total boycott of Flora products, to making fun of the advert.
I&39;ve made a new advert for Flora. You&39;re welcome, Flora pic.twitter.com/wmLmO4Qv4V— Stuart Heritage (@stuheritage) September 2, 2013
Fixed your advert for you, Flora! pic.twitter.com/uMWc4La2Gi— Scriblit (@Scriblit) September 2, 2013