Unilever apologises for homophobic ad

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Unilever has responded to public outrage over an advert for one of their products -- Flora margarine -- that likens a son telling his father he is gay, to breaking his father's heart.

JOHANNESBURG - Unilever has responded to public outrage over an advert for one of their products -- Flora margarine -- that likens a son telling his father he is gay, to breaking his father&39;s heart (see picture, above).

The advert joins Xpanda security&39;s advert which was also met with public disapproval, earlier this year.

In a statement via their twitter feed, @Unilever said:

The group was responding to pro-homosexual rights group LGBT (Lesbian, gay, bisexual and transsexual).

Unilever said they had put an immediate stop to the advert. "The advert is offensive [and] unacceptable." The group also said the piece "was not approved by anyone [at] Unilever."

The advert&39;s text reads: "Uhm dad, I&39;m gay" followed by the tagline, "You need a strong heart today".

 

Public outrage

Meanwhile, the public response to the advert varied from utter disgust and calling for a total boycott of Flora products, to making fun of the advert.