WATCH: What was the Miss SA gown designer thinking?

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Antherline founder and head designer Matome Seshoka. Picture: Masechaba Mogane/ eNCA

JOHANNESBURG - Antherline Couture founder, Matome Seshoka has broken his silence following a social media backlash over one of his creations.

He recently designed a traditional garment for Miss SA, Ade van Heerden, who will be representing South Africa at the Miss World pageant which will be held in China in November.

The Miss South Africa team approached him about a month ago, with a specific brief which needed to include a few important elements, because the gown would be the country&39;s representation on a world stage. 

It needed to reflect different cultures, show the South African flag colours and lastly, because van Heerden was going to be dancing in the ensemble, it needed to have enough room for movement.

"I wish people understood that, before being overly critical of the costume, she couldn&39;t have been in a couture dress if she was going to dance.

We were given free-reign on the design aspect and we drew colourful inspiration from the Ndebele and Zulu cultures.

I believe we were successful with the end product and the client was happy." said Seshoka.

Seshoka said that he was surprised by the harsh criticism expressed by social media users about the ensemble:

Personal stylist and chaperone to Miss South Africa Noreen Kajee-Vareta said "We were delighted with the design that Matome put together for us.

Dancers of the World is a segment of the Miss World pageant that each model performs, to display their country&39;s heritage and to display different cultures. I think that the social media response was misconstrued, simply because people didn&39;t understand."

She continued, "What we have learnt is that you can&39;t please everyone, we have experienced the same with previous Miss SA contestants and that&39;s just how it goes."

READ: Miss SA dressed in gold and copper for Miss World contest