Taxify set to challenge Uber


File: Uber suspended its low-cost UberPOP offering in France in July following a storm of opposition to the service from taxi drivers and the arrest of two of its French bosses.

JOHANNESBURG - Commuters are spoilt for options when looking for a cab service to get to work, meetings or even back home after a great night out. 

Taxify is the new ride-hailing app connecting you to the nearest cab at the push of a button.

The cab service was founded in Estonia, Europe by Markus Villig in 2013 and operates in over 12 countries and 14 cities.

The company now looks to expand in South Africa’s market through a unique partnership with local company, Revnetek SA which is 100% black-owned and has over 10 years’ experience in the South African taxi industry.

To grow its brand, the company prides its competitive attraction to professional drivers by treating them better and helping them be more entrepreneurial on the platform.

Drivers are charged a lower service fee to operate on the platform compared with Taxify’s competitors. They can set a radius to control where their next trip will come from.

With a standard fare across all models of cars, the company says that they are targeting existing customers including those not typically targeted by their competitors.

Through its cash payment option, riders can download the app and immediately use the service without having to put in credit details to register on the platform. 

Taxify says this sets it apart from the likes of Uber and Zebra Cabs.

Taxify is convinced it will soon be in the driving seat as South Africa's leading cab service.