Cost of living crisis | Consumers seek more affordable foods

JOHANNESBURG - Amid the cost of living crisis, consumers are feeling the pinch and turning to tinned fish.

They hope the pilchards will be less pricey.

WATCH: NEARLY HALF OF SOUTH AFRICANS STRUGGLING TO PAY FOR FOOD, ELECTRICITY

These are the findings of the latest Essential Food Pricing Monitoring Report.

Kagiso Zwane, an economist at the Competition Commission, said when things get more expensive, households try to turn to cheaper alternatives to meet their needs.