Discussion | Unpacking the DA's advert

JOHANNESBURG - Trending for all the wrong reasons?

It seems that way for the Democratic Alliance following the release of their new TV advert.

It depicts the burning of the country's flag, and later the reconstruction of it.

It has raised the ire of social media users.

So what does this mean for brand DA, with just weeks to go until elections?

Chair of Brand Africa, Thebe Ikalafeng, has more on this.