South Africans Could Spend R150 Billion Over Black Friday Weekend
The latest estimate suggests that South Africans may spend around R150 billion over the Black Friday weekend. Retailers and analysts expect stronger activity this year compared to previous years. Last year’s number was around R139 billion, and forecasts of a five to ten percent rise point to another high-spending period. The estimate is intentionally conservative, but it reflects strong interest in year-end deals.
One reason for the expected increase is that household finances are slightly better. Interest rates have come down after a long period of high borrowing costs. Inflation has eased, which means basic goods are no longer climbing as sharply in price. Over the past few years, many households felt the pressure of the cost-of-living crisis. With reduced pressure, more people have money available for non-essential purchases.
The shift in consumer behaviour is clear. Instead of stocking up on essentials such as cleaning supplies, toiletries, or stationery, people are turning their attention to larger items. Big televisions, appliances, and electronics are among the most popular purchases. These are the types of items that consumers often postpone until major sale events. Black Friday has become the moment when people decide to upgrade rather than replace.
Retail banks are watching the movement of money closely. One institution expects at least R3.3 billion in transactions across its platforms. As with many global retail events, online shopping continues to rise. Technology observers predict that online retail may account for about ten percent of total sales by early next year. Even with this growth, in-store shopping remains important. Retailers often attach their biggest promotions to in-store purchases, which encourages people to visit physical locations. Shoppers then tend to add extra items to their carts, increasing total spend.
Spending warnings are still relevant. Financial advisors continue to remind consumers not to use credit impulsively. Taking on debt during Black Friday can create long-term financial strain, especially when school fees and other January expenses arrive. Using available cash, rather than relying on debt, helps prevent people from falling into a debt cycle.
There are also concerns about misleading deals and scams. Consumers are encouraged to compare prices and verify whether discounts are genuine. Online comparisons help shoppers check if retailers increased prices ahead of discounts. With many fraudulent sites appearing during Black Friday, caution remains important.
Despite these risks, the predicted total points to a strong showing for retailers. Improved salaries, lower fuel prices, and reduced inflation all support the shift toward higher spending. The broader trend shows that households feel more confident and less constrained.
The prediction of R150 billion highlights how central Black Friday has become to South Africa’s retail landscape. What began as a single-day promotion has expanded into a week-long cycle of deals and spending. The event now signals the start of the festive buying period and plays a major role in shaping year-end economic activity.