JOHANNESBURG - The taxman is coming for social media influencers.
Some content creators are making money online through brand partnerships and sponsored content.
But not all of them comply with tax guidelines.
Now, the Revenue Service is deploying artificial intelligence and advanced data analytics to identify and pursue those who don't comply.
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Zurayda Mayet, the director of Mayet and Associates, said the smart move is to treat influencer careers as a business.
"That means registering with SARS once you pass the income thresholds, submitting your tax returns, and keeping proper records of everything you earn," she said.
"If you earn more than R1-million a year you must register for VAT."