Black Friday | Less splurging, more sensible spending

Data coming in from Black Friday sales are showing that consumers have become much more conservative spenders. Payfast managing director Brendon Williamson unpacks the numbers. #dstv403

JOHANNESBURG - Data coming in from Black Friday sales is showing that consumers have become much more conservative spenders.

Shoppers scrutinised retailer discounts and focused less on big-ticket items.

Money was spent on things like long-life milk, toilet paper and air fryers.

READ: Groceries and appliances were big sellers on Black Friday

But appliances and electronics remain popular Black Friday purchases.

Some retailers say shoppers wasted no time restocking their pantries.

"Between high inflation and increased food, petrol and energy costs, shoppers are more motivated than ever to take advantage of Black Friday deals," said PayFast managing director Brendon Williamson.

Source
eNCA

Paid Content