DZHEBEL - Despite its long tradition, the farming output of Bulgaria -- the European Union's poorest member -- has been falling as production costs are eating into margins.
In shops, Bulgarian fruit and vegetables are gradually being replaced by imported products.
Milk production has taken a particularly hard hit, oddly enough in a country whose reputation is closely tied to yogurt.
Data from the EU's statistical office, Eurostat, show the number of dairy cows in Bulgaria fell by around 40 percent between 2010 and 2024.
Local data has shown the same goes for production -- in 2024, Bulgaria produced 687.6 million litres of cow's milk, a drop of nearly 20 percent against 856.1 million litres churned out in 2020.
In turn, the Bulgarian Commission for the Protection of Competition (CPC) said that imports of milk and dairy products have risen by 43 percent since 2020.
"The simplest explanation is the decline in the total number of cows and the closure of many small farms," economist Adrian Nikolov of the Institute for Market Economics (IME) told AFP.
Productivity has not been high enough to offset this decline, he said, notably because of rising fodder prices, workforce shortage and higher wage costs.
There are no available data to show the extent to which yogurt sold as Bulgarian is made with imported milk.
It is, however, certain that dairy products, a central part of the Bulgarians' diet, have cost 20 to 30 percent more on average than in the rest of the EU for more than a decade, said economist Nikolov.
While the rest of the food basket as a whole remains cheaper than in other EU countries, Bulgaria's entry into the eurozone on January 1 has heightened concerns about purchasing power.
In May, the country posted the eurozone's highest annual inflation rate of 6.3 percent, according to Eurostat's flash estimate.
Prime Minister Rumen Radev, who won April's general election with a pledge to combat inflation, introduced discounts of at least 15 percent on certain basic foodstuffs in early June, in cooperation with major retail chains.
But Milena Dragijska, head of the Lidl Bulgaria supermarket chain, said this solution was only temporary.
She said the country needed "deep structural reforms" to strengthen national agricultural production and achieve some form of "food sovereignty".
- by Rossen Bossev (AFP)