DStv Channel 403 Wednesday, 11 February 2026

Chery gears up for next growth phase with new premium brand

JOHANNESBURG - Chery is steadily strengthening its foothold in South Africa’s automotive market, while many competitors fight to stay afloat.

The Chinese automaker is preparing to expand its portfolio with a new premium SUV brand called Lepas.

Ahead of the debut in the next few months, Lepas is building a strong after‑sales support system by tapping into Chery Group’s existing infrastructure.

The brand says this established network will give it a powerful platform for premium customer service in South Africa.

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Lepas will inherit access to more than 330 certified paint and body repair centres, along with 24-hour roadside assistance.

The network already supports over 100-thousand Chery Group customers nationwide.

The company is preparing to begin local vehicle production after acquiring Nissan’s manufacturing assets in Rosslyn, Pretoria.

It's a significant step in its long-term commitment to the South African market.

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