CAPE TOWN - TransUnion has launched its 'Be the Reason' campaign, redefining the role of credit bureaus as enablers of financial empowerment.
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The initiative uses credit education to help people move from disempowered to empowered, teaching them how to build credit, manage debt and protect against fraud.
The launch featured Africa's first peelable billboard, with hundreds of participants unlocking free credit e-learning courses worth R2,000, alongside prizes to support financial literacy nationwide.
Transunion's Africa Chief Marketing Officer, Amy Beck, discussed this with eNCA.