WASHINGTON - The United States on Monday urged the European Union to rethink its approach to digital regulation if it wants a deal to lower painful US tariffs on the bloc's steel exports.
US Commerce Secretary Howard Lutnick and Trade Representative Jamieson Greer met the EU's 27 trade ministers for the first high-level talks in Brussels since the transatlantic allies struck a tariff deal in July.
Aimed at averting all-out trade war, the deal agreed on a 15-percent US levy for most EU exports -- but both sides continue to push for more concessions.
While the EU wants the US to lower its 50-percent duties on steel and aluminium, Washington is demanding Brussels rolls back green and digital rules it says harm US firms.
Lutnick linked the two issues explicitly after the meeting, telling the EU to reconsider its approach on tech regulation in exchange for a deal to cut duties on Europe's steel and aluminium exports.
"Our suggestion is that the European Union and their trade ministers deeply consider trying to analyse their digital rules, try to come away with a balance," he said alongside Greer and EU trade chief Maros Sefcovic.
"If they can come up with that balanced approach, which I think they can, then we will together with them handle the steel and aluminium issues," Lutnick said.
He said such an approach would mean the EU could see "a trillion dollars of investment, and that would add a point and a half to European GDP".
US President Donald Trump and his government have pushed back hard at the EU's bolstered legal armoury against Big Tech.
Trump in September threatened retaliatory tariffs in response to a massive 2.95-billion-euro ($3.4 billion) fine imposed on Google.
Pushed afterwards on whether the EU's digital rules are a red line, Sefcovic refused to comment.
"We'll be looking into the ways, how we can launch this process on the digital matters," he told reporters.
Sefcovic insisted the EU's rules were "not discriminatory" or "aimed at American companies".
A spokesperson for the EU executive later stressed Europe's "sovereign right to legislate".
"Our rules apply only within the EU. And they apply equally to all companies, regardless of their country of origin," the European Commission spokesperson said.