A handful of South African social media influencers, most significantly Cyan Boujee, have received backlash for promoting a suspicious scheme. The program promises to relocate young women to work and study in Tatarstan, Russia.
If this wasn’t enough of a concern, the scheme is currently under investigation by Interpol for suspicion of human trafficking and being involved in producing drones for the Russian invasion of Ukraine. Let's get in to how this happened and the broader level of responsibility that is required to be an influencer.