JOHANNESBURG - South Africans were briefly left wondering whether a popular party favourite was about to disappear from shelves.
This comes after a statement claiming that Jägermeister would be discontinued began circulating online.
The statement, dated 9 November, claimed that the decision followed an internal review of South African market operations, with 31 January 2027 set as the final date.
But there was a catch.
A closer look at the bottom of the statement revealed the truth in the fine print: “This is a prank and not an official statement.”
The apparent announcement quickly sparked speculation among fans, particularly those who enjoy shots of this popular drink.
The brand subsequently joined in on the joke, reassuring consumers through its official Instagram account that it was not going anywhere.
“Still here, not going anywhere,” the post read, accompanied by a reminder to read the fine print.
So, for now, fans can put their replacement plans on hold.
