The Four of Us cast.
JOHANNESBURG - eMedia, one of South Africa's leading entertainment companies, today announced a strategic content licensing partnership between its free-to-air broadcaster, e.tv, and Netflix, one of the world's leading streaming entertainment services.
The collaboration will see select e.tv original productions made available to Netflix audiences across Africa, extending the reach of local storytelling beyond linear television.
Launching the partnership is e.tv's new daily drama, The Four of Us. The episode will be available on Netflix within 24 hours of its e.tv premiere, giving viewers even more ways to enjoy the series.
The Four of Us, which recently premiered on 29 June 2026 on e.tv and launched on Netflix on 30 June, is produced by Tshedza Pictures.
The series is a gripping family drama centred on the influential Dhlomo family, where old wounds, power struggles and long-held resentments threaten to tear the family apart.
Leading the ensemble are powerhouse performers Sindi Dlathu and Sdumo Mtshali, alongside Thembinkosi Mthembu and a wide cast of established and rising South African talent.
The series takes over the prime 8pm weeknight slot previously held by the long-running soapie Scandal!, which aired for 23 years, and marks Tshedza Pictures' first project for e.tv.
Under the agreement with Netflix, new episodes of the series will be available on Netflix across the African continent the day after broadcast, airing daily on e.tv at 8pm CAT, with the episode available on Netflix the next day from 9am CAT.
The arrangement gives audiences greater flexibility to watch on demand, while significantly extending the visibility of one of eMedia's landmark local productions.
The agreement reflects a broader shift in how content travels across Africa - one in which free-to-air broadcasting and global streaming are increasingly complementary forces rather than competing ones.
For eMedia, it demonstrates that a broadcaster rooted in free-to-air can lead the way in building new distribution models that extend the life and commercial value of local content without compromising its primary audience.
For Netflix, it signals a deliberate move to deepen partnerships with established African broadcasters, building a sustainable pipeline of locally-owned, locally-produced content that can travel across borders..
“This is an important milestone for eMedia as we continue to evolve our content strategy and meet audiences wherever they choose to watch,” said Marlon Davids, Chief Content Officer at eMedia.
“Working with Netflix enables us to take our content further, while continuing to deliver strong local entertainment to the free-to-air audiences at the centre of what we do.”
"This licensing agreement with eMedia marks an exciting new chapter in our commitment to bringing the best of South African storytelling to our members," said Ben Amadasun, VP of Content for Middle East & Africa, Netflix.
"As we celebrate 10 years in Mzansi, we believe that e.tv's creative ambition and Netflix's passion for African stories can open a new era for South African content - one that resonates across the continent and beyond for generations to come."
The Four of Us is the first title announced under the content licensing agreement, with further opportunities to be explored over time. Viewers can continue to watch new episodes first on e.tv at 8pm, with each episode made available on Netflix the following day.
WATCH: The Four Of Us trailer here:
About eMedia:
eMedia is one of South Africa's leading entertainment and media companies, with a strong portfolio of broadcast, streaming and digital platforms. Through its brands, including e.tv, Openview, eVOD and eNCA, eMedia creates, commissions and distributes a diverse range of local and international content across news, drama, sport, movies and entertainment.
About Netflix:
Netflix is one of the world’s leading entertainment services, offering series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.