DStv Channel 403 Tuesday, 17 September 2024

Led by Taylor Swift's $1bn tour, 2023 concerts set new record

LOS ANGELES - Led by Beyonce and Taylor Swift, whose "Eras Tour" was the first to bring in more than $1-billion, ticket revenues from the top 100 concert tours of 2023 jumped to a record $9.17-billion, industry magazine Pollstar said.

Total sales for the 2023 tours (stretching for a year starting from mid-November 2022) skyrocketed 46 percent as compared to the previous year, which was also a record.

"2023 was a colossus, the likes of which the live industry has never before seen," Pollstar said on its website.

All metrics showed increases: the average revenue from a concert was up 53 percent to $2.37-million; total ticket sales rose 18 percent to 70 million; and average ticket prices were up more than 23 percent to $130.81.

Swift's tour broke new ground, becoming the first in history to surpass the symbolic $1-billion mark in ticket sales in 60 dates from March to November 2023.

Fans of US musician Beyonce queue to buy merchandise at her Renaissance tour appearance in Solna, Sweden
AFP/File | Jonathan NACKSTRAND

But Pollstar predicted that the pop megastar, named Time magazine's Person of the Year on Wednesday, could pass the $2-billion mark by the time the tour eventually wraps up.

The only one to have come close to a billion up till now was Elton John, whose marathon "Farewell Yellow Brick Road Tour" -- 328 dates over five years -- raked in $939-million.

Beyonce took in $579-million over 56 dates for her "Renaissance Tour" for second place in 2023, while Bruce Springsteen, Coldplay and Harry Styles rounded out the top five. 

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