File: Glasses with alcohol on the counter of a bar. Frank May/dpa Picture-Alliance via AFP
JOHANNESBURG - South Africans are joining a global trend of drinking less, especially among younger adults.
New research from IWSR and Euromonitor International shows South Africa is seeing a significant move towards low- and no-alcohol beverages.
This as more consumers adopt “sober-curious” lifestyles.
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While the country remains one of the world’s heaviest-drinking nations, health and lifestyle concerns are driving change, with younger generations leading the way.
Industry experts say this shift presents both challenges and opportunities for local retailers and beverage producers.
It's an opportunity as they adapt to a market gradually turning away from traditional alcohol consumption.