SINGAPORE - Swaying to dance music and TikTok-fuelled pop under a disco ball, young punters are packed shoulder to shoulder while sipping on coffee, their energy powered by pour-overs rather than pints.
This is no underground rave, nor a brunch gone wild. It's a caffeine-powered daytime clubbing sesh -- part of a growing wave of alcohol-free, Gen Z-driven events gaining traction in Singapore and elsewhere in the world.
At a recent event in Singapore's trendy Duxton district, the space was jammed by 4pm, with baristas churning out fancy coffees and DJs spinning back-to-back sets.
The crowd grooved with energy, even without the usual liquid courage.
The parties blend curated music with speciality coffee served in white paper cups.
The vibe is light, friendly and very Gen Z.
Several reports say Gen Z is chugging fewer pints than previous generations, with the sober curious movement gaining popularity on social media.
Sober curious people cut back on drinking or abstain altogether, often citing health reasons and better mental acuity.
"Changes in alcohol use have been observed in population surveys and cohort studies. Generally, alcohol use among young adults has decreased," the World Health Organization said in a 2024 report.
From London to Los Angeles and Melbourne, similar coffee raves have swept up the social scene, appealing to young partygoers who also want to avoid hangovers.
The coffee clubbing events are usually held in cafes and other spaces such as rooftop bars -- as long as there's room for DJs and baristas to do their thing while people dance.
The parties typically end by late afternoon, just in time for golden hour selfies.
Besides the health benefits of avoiding alcohol, the events appeal to cost-conscious youth in Singapore, one of the most expensive cities in the world.