JOHANNESBURG - Accenture Life Trends 2025 predicts that life as we know it is being impacted by new dynamics altering relationships between people and businesses.
Tech-powered creative group Accenture Song says over half of people are questioning the content they absorb online.
62-percent of people say trust is an important factor when engaging with a brand.
This shows the relationship between humans and technology is shifting.
Moagi Bodibe, from Accenture Song South Africa discussed the change with eNCA.