JOHANNESBURG - The Springboks Rugby World Cup victory is a major boost to the country's image, but we must meet the Boks halfway in making South Africa shine.
That's the view of brand reputation and management expert, Solly Moeng.
The Springboks are the only national team who've won the Rugby World Cup four times.
"We can still attract people, we can still shine across the world but it's important that we carry the promise that we're making through sports.
"These guys are the kind of the South Africa that we should've carried along from the early years."